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Stephen Berman, MD

Arch Pediatr Adolesc Med. 2008;162(2):186-188.

	Since this article does not have an abstract, we have provided the first 150 words of the full text and any section headings.

How can we improve performance in pediatric practice? How can we identify situations in which we can enhance quality while reducing costs to maximize the value of our services? How can we best refocus care processes to be more efficient and patient centered? The answers to these questions will be critical to the redesign of 21st-century pediatric practice. However, the answers are likely to emerge from a series of small steps that together form a larger roadmap. These small steps will have a common theme: ways of better educating and empowering parents through shared decision making. Just as the pharmaceutical companies have shifted much of their attention to direct consumer marketing from physician marketing, we must rebalance our approach and shift more of our attention from physician guidelines to parent education and shared decision making. Targeting ear pain and acute otitis media (AOM) for this shift in . . . [Full Text of this Article]

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